The Power of Bad

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The bestselling authors of WILLPOWER show us how to beat the disproportionate influence of negative events on our lives. We are wired to react to bad over good. It governs people's moods, drives marketing and dominates our news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias and using its power for positive results. <b>Why does a bad impression last longer than a good one?</b>

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