Designing a World-Class Architecture Firm

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<p><b>O</b><b>ffers</b><b> architects and creative services professionals exclusive insights and</b><b> strategies for success</b><b> from the former CEO of HOK.</b></p><p><i>Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK</i> tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOKs founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive.</p><p><i>Designing a World Class Architecture Firm</i>tells the inside story of many of HOKs most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOKs successes and failures including:</p><ul><li>The importance of diversifying to depression-and-recession-proof your firm</li><li>The benefit of organizing your firm around specialized leaders and project types</li><li>The difference between leading and managing your people</li><li>The value of simple financial metrics to ensure your firms health and profitability</li><li>The run toward trouble strategy which prevents problems from ballooning</li></ul><p>MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia.  In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.</p>

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<p><b>PATRICK M<small>AC</small>LEAMY, FAIA,</b> worked his way up from junior designer to CEO of HOK, a global architecture, engineering, and planning firm, where he worked for 50 years. A self-taught executive, MacLeamy loved designing a firm just as much as he loved designing buildings. He is best known in the design and construction industry as the creator of the "MacLeamy Curve," which advocates front-loading effort during the design process to catch errors early. A pioneer in leveraging technology to support design quality, MacLeamy is chairman of buildingSMART International (bSI) where he pushes tirelessly for the global implementation of building information modeling (BIM).

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