Resources, Efficiency and Globalization
Academy of International Business (UKI) Series, The Academy of International Business
€53.49
(inklusive MwSt.)
Verfügbarkeit: Besorgungstitel, Festbezug
Zusatztext
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Autorenportrait
DR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece. DR MARIAN P. JONES Professor, University of Glasgow, UK.
Weitere Details
Erschienen: 12.02.2010
Umfang: xx, 333 S.
Sprache: ENG
Einband: KT
ISBN/EAN: 9781349314607
Umbreit-Nr.: 9238106
