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Trust, Social Relations and Engagement

Cover von Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

Padua, D

Springer Verlag GmbH

106.99

(inklusive MwSt.)

Verfügbarkeit: Besorgungstitel, Festbezug

Zusatztext

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Autorenportrait

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.

Weitere Details

Erschienen: 31.07.2012

Umfang: xxvii, 231 S.

Sprache: ENG

Einband: KT

ISBN/EAN: 9781349351541

Umbreit-Nr.: 2777880

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