Zum Hauptinhalt springen
Umbreit Logo

Strategies for e-Business

Cover von Strategies for e-Business

Concepts and Cases on Value Creation and Digital Business Transformation, Classroom Companion: Business

Jelassi, Tawfik/Martínez-López, Francisco J

Springer Verlag GmbH

85.59

(inklusive MwSt.)

Verfügbarkeit: Besorgungstitel, Festbezug

Autorenportrait

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland).  He is also Director of the OWP program in Lausanne and Singapore, which is IMDs largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times.  His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal.  Francisco J. Martínez-López is Professor of Business Administration at the University of Granada.  Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management.  He has co-edited several international journals special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).

Weitere Details

Erschienen: 29.06.2021

Umfang: xiii, 795 S., 20 s/w Illustr., 126 farbige Illustr

Sprache: ENG

Einband: KT

ISBN/EAN: 9783030489526

Umbreit-Nr.: 2488717

Der Umbreit-Newsletter

Jetzt anmelden und immer über Angebote, Neuigkeiten und Aktionen informiert bleiben.