Negotiation, Decision-Making and Leadership to Corporate Success - Based on the example of Richard Branson and the Virgin Company

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Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, The George Washington University (Dept. of Organizational Sciences), course: Decision-Making, language: English, abstract: This paper aims at exploring the underlying decision-making processes that take place in order to successfully develop and run this organization even in the most competitive markets such as in entertainment or air travel (Dearlove 1999, 12). However, to understand the power and culture this organization is driven by to achieve this success, one has literally to get a grip on its key player, Richard Branson. My analysis of the Virgin Group is therefore closely tied to Richards way of doing business and making decisions.

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