Digital Transformation for Greater Customer Benefit and Efficiency

Autorenportrait

<p><strong>Prof. Dr. Steffen Jäckle</strong> is a Professor of Marketing, Sales, and Digital Transformation at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Business Development Excellence.</p> <p><strong>Prof. Dr. Andreas Pufall</strong> is a Professor of Systems Engineering and Operations Management at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Production and Product Development.</p>

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