Strategic Renewal of Born-Digital Companies

Zusatztext

Born-digital companies are often praised as agile disruptors - until growing scale, legacy decisions and internal complexity slow them down. This book shows how digital-era firms can deliberately renew themselves through internal corporate ventures, turning them from side projects into powerful engines of strategic change. Based on an in-depth case study of a leading European fintech, it reveals how leaders can structure, stage and steer such ventures to keep their organizations fast, innovative and focused.  The book develops a process model of strategic renewal that goes beyond born-digital companies. It offers actionable insights for any organization facing disruption, legacy structures or the challenge of sustaining innovation. By explaining how routines, capabilities and mindsets can be reconfigured over time, the study provides executives, entrepreneurs and corporate innovators with a practical roadmap for building lasting renewal capabilities - in digital natives and established firms alike.

Autorenportrait

Lennart Paul Phillipp Gaida is a technology executive and scientific researcher focused on how born-digital companies achieve strategic renewal. In his practical work, he drives organizations to adopt and scale next-generation digital and cloud solutions. He completed his PhD at LEMEX (Chair in Small Business, Start-ups and Entrepreneurship) at the University of Bremen and holds a double masters degree in Strategy and International Management (CEMS MiM) from Copenhagen Business School and ESADE.

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