Service Science, New Reflections For A Nowadays Destination Management

Zusatztext

We live in a Service Age. In everyday life, as well as in business management, every action, behavior, process, strategy is increasingly oriented to service. Tourist business is strongly affected by service sciences principles, in fact in Tourism both the internal organization and the external promotion are strictly related to service. Moreover we can observe how all relationships for tourism development for wise and competitive destination management are based on service logics. Thus this paper wants to highlight the relevant role of new service paradigms within the strategic and operative models of destination management and the significant contribution coming from Service Science, Management and Engineering and Design. After an analysis of the common behavior of tourism destinations actors, a comparison between different statistical trends stimulating a transition toward the Service Age was deployed; then direct effects of checked changes on nowadays destination systems were deepened, highlighting an emerging common vision for organization, operations, strategies, marketing and developments on tourist services.

Autorenportrait

Luca Carrubbo is Adjunct Teacher for Service Management and Business Management courses at the University of Cassino and Southern Lazio; since 2012 he is Visiting Professor at Masaryk University of Brno for Marketing strategies for Service Business in the international educational program of SSMED; since 2011 he is PhD in Business Management.

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