Banks' New Products and Customer Satisfaction in the Nigerian Banks

Zusatztext

The book Banks' New Products and Customer Satisfaction in the Nigerian Banks is written to provide a broad based insights into the impressing world of banking in Nigeria. As an empirical research work conducted in the country, the book adopts an interactive approach in laying a solid and theoretical background for the understanding of critical banks innovations and the value chain for banks patronage.With its clear and concise touch, the work is ideal for practitioners, self-study and equally meets the requirements for students of Banking, Marketing and Business Administration in Nigeria. It is a must read and learner friendly work.

Autorenportrait

Timothy Alabar is an Associate Professor in the Department of Business Management Benue State University, Makurdi- Nigeria. He holds membership in many professional bodies in Nigeria, and has many scholarly publications to his credit. He is currently the Director, Center for Entrepreneurship Studies of the University.

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