International Corporate Brand Management
Evaluating Standardized Corporate Branding Across Countries, Handel und Internationales Marketing/Retailing and International Marketing, Handel und Internationales Marketing Retailing and International Marketing
€53.49
(inklusive MwSt.)
Verfügbarkeit: Besorgungstitel, Festbezug
Autorenportrait
Dr. Markus Meierer received his doctors degree from the University of Trier (FB IV), where he worked at the chair of Prof. Dr. Prof. h.c. Bernhard Swoboda. He is a Senior Research Associate at the University of Zurich.
Weitere Details
Erschienen: 14.10.2010
Umfang: xx, 206 S., 3 s/w Illustr., 206 p. 3 illus.
Sprache: ENG
Einband: KT
Format: 1.2 x 21 x 15 cm
ISBN/EAN: 9783834924605
Umbreit-Nr.: 1013424
