Brand Communities for Fast Moving Consumer Goods
eBook - An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer, Business and Management (R0)
€62.95
(inklusive MwSt.)
Verfügbarkeit: Lieferbar
Autorenportrait
<p>Dr. Sandra Meister holds a PhD in business administration from Prof. Dr. Claudia Fantapié Altobelli, Chair of Marketing at the Helmut Schmidt University in Hamburg. She is a marketing- and media professional with extensive experience in the consumer goods industry.</p>
Weitere Details
Erschienen: 10.04.2012
Umfang: 292 S., 3.84 MB
Sprache: ENG
ISBN/EAN: 9783834940551
Umbreit-Nr.: 3729506
