International Corporate Brand Management
eBook - Evaluating Standardized Corporate Branding Across Countries, Business and Management (R0)
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Autorenportrait
Dr. Markus Meierer received his doctor¿s degree from the University of Trier (FB IV), where he worked at the chair of Prof. Dr. Prof. h.c. Bernhard Swoboda. He is a Senior Research Associate at the University of Zurich.
Weitere Details
Erschienen: 14.10.2010
Umfang: 206 S., 1.19 MB
Sprache: ENG
ISBN/EAN: 9783834963192
Umbreit-Nr.: 1617493
