Die Neumitgliederwerbung von SPD und CDU im Vergleich

Zusatztext

Is the loss of members of German popular parties an unstoppable scenario of decline or a reversible phenomenon? The first systematic research shows in a comparative analysis of the strategies of the German parties CDU and SPD in recruiting new party members that it is worthwhile to enter a completely new field of investigation. The study reveals that the loss of members can be stopped at the cost of further professionalization of party members.

Autorenportrait

Dr. Simon Jakobs, selbstständiger Politik- und Kommunikationsberater

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