Regional Multinationals

Zusatztext

The presence of multinational enterprises (MNEs) in theory and in international business practice has been a widely debated topic in recent years. Liberalization of international trade and deregulation has fostered a global environment of business activities across borders. However, extensive scientific research on relevant company data, claims that the internationalization of MNEs has not reached a global status. Instead most companies concentrate on their home region and should thus better operate under the title of Regional Multinationals (RMN) and develop regional strategies. When first confronted with Alan Rugmans theory about the Fortune 500 companies not being global multinationals since hardy any of them had global [] breadth and depth of market coverage, Maike Benner was encouraged to apply Rugmans model to publicly listed companies in Germany. The purpose of this book is to investigate the theory of RMN further and to apply it to Germany by studying German multinational enterprises (GMNEs) that are traded on the German Stock Exchange (DAX). By analysing sales and other variables in their regional context conclusions about the internationality of GMNEs are draw

Autorenportrait

Maike Benner is an entrepreneur and consultant with expertise in finance, pricing, project management and coaching. After obtaining 4 business degrees from 3 countries, she spent 5 years in a food & beverage company before co-founding her own international consulting company Malish which focuses on teams, internationalisation and expat management.

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