Detailansicht
Cruise Management
Engl/engl
ISBN/EAN: 9783834932723
Umbreit-Nr.: 1261081
Sprache:
Englisch
Umfang: XI, 249 S., 50 s/w Illustr., 1 farbige Illustr., 2
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 29.10.2011
Auflage: 1/2011
- Zusatztext
- Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
- Kurztext
- Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators back-offices and for cruisers consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
- Autorenportrait
- Prof. Dr. Alexis Papathanassis specialises on Cruise Management and e-Tourism at the Bremerhaven University of Applied Sciences. Prof. Dr. Michael Breitner leads the Institute of Wirtschaftsinformatik at the Leibniz Universität Hannover (LUH). Prof. Dr. Cornelia Schoen specialises on Operations Research and Revenue Management at the GISMA Business School / LUH. Dipl.-Ök. Nadine Guhr works as a scientific assistant for the Institute of Wirtschaftsinformatik at the LUH.