Detailansicht
Economics of Strategy
International Student Version
Besanko, David/Dranove, David/Schaefer, Scott et al
ISBN/EAN: 9780470484838
Umbreit-Nr.: 1475792
Sprache:
Englisch
Umfang: XXV, 593 S.
Format in cm: 2 x 25.4 x 20.2
Einband:
kartoniertes Buch
Erschienen am 13.11.2009
Auflage: 5/2010
- Zusatztext
- In today''s global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today''s students--tomorrow''s future managers--will be prepared to adjust their firms'' business strategies to the demands of the ever-changing environment.
- Autorenportrait
- Professor David Besanko is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. Besanko is a Kellogg graduate, having received his PhD in Managerial Economics and Decision Sciences in 1982. He received his AB in Political Science from Ohio University in 1977. Before joining the Kellogg faculty in 1991, Professor Besanko was a member of the faculty of the School of Business at Indiana University from 1982 to 1991. In addition, in 1985, he held a post-doctorate position on the Economics Staff at Bell Communications Research. Professor Besanko''s research covers topics relating to industry dynamics, competitive strategy, industrial organization, the theory of the firm, and economics of regulation. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.