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Volkswagen AG - The German Car Manufacturer and its Road to Internationalization
eBook - A Focus on the Chinese Market
ISBN/EAN: 9783656374510
Umbreit-Nr.: 6486902
Sprache:
Englisch
Umfang: 27 S., 0.64 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 19.02.2013
Auflage: 1/2013
E-Book
Format: EPUB
DRM: Nicht vorhanden
- Zusatztext
- Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1.0 (Distinction) , The University of York (The York Management School), course: International Business and Strategic Management, language: English, abstract: During the last decades the rapidly increasing pace of globalization created opportunities as well as challenges for many corporations all over the world. Among other industries, this process has also heavily affected car manufactures. From a first idea about a Volkswagen in 1904, the Volkswagen Group has grown to one of the largest and most successful car manufacturers worldwide ranked 17th among the worlds biggest corporations by Forbes. Fuelled by the economic rebuilding of Europe as well as the attempts of several third world countries to gain economic influence, Volkswagen started its road to internationalization around 1950 to 1960 resulting in a breakthrough in Europe, the United States as well as Africa. Continuing this process Volkswagen later discovered the Chinese market in the 1980s. On the one hand this internationalization was favoured by opportunities but on the other hand different countries come along with issues that are unlike of those in their home market in Germany. This essay investigates which main opportunities and challenges VW particularly faced in the Chinese market starting from the beginning of its operations in 1985 to the early 21st century using an institution - based view. It also critically analyses the applicability of Dunnings OLI paradigm for Volkswagens internationalization strategy in China.
- Kurztext
- Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1.0 (Distinction) , The University of York (The York Management School), course: International Business and Strategic Management, language: English, abstract: During the last decades the rapidly increasing pace of globalization created opportunities ...
- Autorenportrait
- Matthias Boeing, B.A., born in 1990 in Dorsten holds a Bachelor of Arts in International Management from the FOM University of Applied Sciences in Essen. At the same time he completed an apprenticeship in 2011 as an industrial business assistant at E.ON Ruhrgas AG in Essen and was further employed giving him the chance to gain extensive experience in the sales department. The author also studied one semester at Boston University in the USA, where he acquired knowledge about cultural ...