Detailansicht
The Fine Art of Success
How Learning Great Art Can Create Great Business
ISBN/EAN: 9780470661062
Umbreit-Nr.: 5672835
Sprache:
Englisch
Umfang: 200 S.
Format in cm: 1.9 x 23.8 x 16
Einband:
gebundenes Buch
Erschienen am 22.12.2010
Auflage: 1/2010
- Zusatztext
- InhaltsangabeInnovation is the 'buzz' topic for the 21st century manager. Now it's time to learn from those who have been doing it for centuries - creative artists. Wondering how your firm can sustain competitive advantage? This book suggests you might look to contemporary artist Damian Hirst, or pop-star Madonna for guidance on successful strategies for driving innovation and creativity in business This book is a fresh and entertaining course on key strategies for successful business innovation. The authors analyse the success of artists through the lens of management theory and ask what practising managers can learn from the way creative artists innovate. They show that there are real lessons for managers from the success of artists such as Joesph Beuys, Madonna, Pablo Picasso and others, and that many of these lessons can be applied within the firm.
- Kurztext
- "Anderson, Reckhenrich and Kupp bring new insights to strategy and innovation by exploring the creative industries. It is rare for business books to be as readable as this one, and the authors are storytellers of the first order. I highly recommend this text to any executive seeking fresh inspiration towards achieving business success." Peter Lorange, President, Lorange Institute "This is truly an inspiring book. It shows us that business executives can draw inspiration not only from business and economic theory and practice, but also from the culturally-grounded world of the arts. Where better to look for insights into innovation, creativity and vision than to contemporary and historical icons such as Madonna and Picasso, to name but a few of their colourful subjects? This is a 'must' read for anyone who wants to gain a broader understanding of the 'big picture'." Prof. Dr Derek F. Abell, founding president of the European School of Management and Technology, Berlin, former dean of IMEDE, and fulltime faculty member of Harvard Business School "I hope that many managers will be inspired by this fantastic book. From the experience of many art-projects in the past 15 years within the Otto Group I am truly convinced that companies can learn tremendously from artists in developing their organisations - in communicating their vision and mission, in growing better teamwork, in leadership training and in developing the company culture. This book gives the reader the perfect opportunity to do this." Jürgen Bock, Otto Group "The Fine Art of Success defines a higher and more inspiring level of cross fertilization between the two 'Lebenswelten' (ways of life) art and business I have ever seen before. Following the supposedly peaceful process of innovation in Arts between Titian and Tintoretto as a fierce battle of business cases, or Picasso, Gauguin and van Gogh in their different approaches to globalization, offers not only new insights in management principles. It creates also a new entry point for trained business people to reconsider Arts as an essential and inspiring dimension for a true leader." Friedrich Kuhn, Partner, Egon Zehnder International
- Autorenportrait
- InhaltsangabeForeword (Costas Markides). Preface. About the Authors. 1 Madonna Strategy on the Dance Floor. 2 Titian Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century. 3 Hirst The Shark is Dead - How to Build Yourself a New Market. 4 Beuys Understanding Creativity - Is Every Manager an Artist? 5 Picasso, van Gogh & Gauguin Art Lessons for Global Managers. 6 Koons Made in Heaven, Produced on Earth: Creative Leadership - The Art of Projection. 7 Paik Global Groove - Innovation through Juxtaposition. 8 Interview with Gerrit Gohlke, artnet. References. Index.