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Kellog on Strategy
Concepts, Tools, and Frameworks for Practitioners
ISBN/EAN: 9780471478553
Umbreit-Nr.: 1361968
Sprache:
Englisch
Umfang: 240 S.
Format in cm: 2.5 x 23.6 x 16
Einband:
gebundenes Buch
Erschienen am 26.08.2005
Auflage: 1/2005
- Zusatztext
- InhaltsangabeContinuing the tradition established with Kellogg on Marketing, this fourth book in the Kellogg series brings you the latest and best insight on modern business strategy. Written by David Dranove, Professor of Management and Strategy at the Kellogg School, and Sonia Marciano of the Harvard Business School and formerly of the Kellogg faculty, Kellogg on Strategy continues the tradition of sharing the knowledge and experience of Kellogg's esteemed faculty with practitioners everywhere. Instead of rehashing the basics of strategy, Kellogg on Strategy offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer. Setting aside business trends and buzzwords, the authors look at strategy without the hype. Every business is one-of-a-kind, so the tactics and templates here stress finding what's unique about your business and developing a strategy that will enhance that uniqueness-and help you profit from it. The book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you. Using the specialized tools the authors provide, you'll discover how your company is really doing and craft a strategy to get you to your goals quicker-whatever those goals may be. With a proven framework for determining what your company needs and how to get there, Kellogg on Strategy moves well beyond the theoretical to present the practical, workable strategy solutions every company needs.
- Kurztext
- Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Written in plain English for the lay business-person and experienced strategist alike, each chapter of Kellogg on Strategy presents a set of concepts and applications, as well as checklists that guide readers through the strategic lessons. Accessible examples from such well-known companies as Disney and Southwest Airlines complement each lesson.
- Autorenportrait
- DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley. SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.