Detailansicht
Made in Germany - als Marke und Kennzeichnung
Möglichkeiten und Einschränkungen, Dt/engl, DIN Media Pocket
ISBN/EAN: 9783410282181
Umbreit-Nr.: 3304192
Sprache:
Deutsch
Umfang: 42 S.
Format in cm: 0.3 x 21 x 10.5
Einband:
kartoniertes Buch
Erschienen am 20.12.2017
Auflage: 1/2018
- Zusatztext
- Labelling a product as "Made in Germany" has the effect of implying that the product is of superior quality, with the result that this indication appears to be a quality label encouraging consumers to assume they are buying a high-quality product. Customers associate the indication of geographical origin with certain technical standards and high-quality workmanship, and transfer these characteristics to the corresponding product. As the "Made in Germany" label is considered an indication of quality, its use is linked to a series of admission criteria. This brochure seeks to provide orientation by summarizing the most important requirements.This publication is the result of cooperation with Brand Finance, a company specialised in monetary brand evaluation. (www.brandfinance.com)