Detailansicht
Technology Entrepreneurship
Bringing Innovation to the Marketplace
ISBN/EAN: 9781352011173
Umbreit-Nr.: 9519334
Sprache:
Englisch
Umfang: XXVIII, 417 S.
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 12.12.2020
Auflage: 2/2021
- Zusatztext
- This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.
- Kurztext
- Readable explanations of underpinning knowledge and theory in combination with case studies, tools for practice, revision questions and guidance for further resources.Adopts a global approach to technology entrepreneurship supported by a suite of real-life international case studies related to different technologies, across diverse sectors and territories.Covers entrepreneurship in combination with innovation, commericalization, intellectual property issues, product-market fit, strategy and business modelling, value propositioning, internationalization, finance and organization.Addresses the topic of International Entrepreneurship, growth and scaling new venture and lends insight into Digital Entrepreneurship.Emphasis on marketing strategy, market validation and market research.Dedicated companion website with student and lecturer resources including Powerpoint slides, tools and framework templates, multiple-choice questions and case study solutions all designed to support student-centred learning and practice of Technology Entrepreneurship.New to this edition: All chapters updated to reflect the evolution of theory and practice in the field New cases on digital entrepreneurship, growth and scaling.Extended geographical coverage of case studiesEntrepreneurial practices updated to include recent researchStrategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
- Autorenportrait
- Natasha Evers is Associate Professor of Business Strategy at Trinity Business School, Trinity College Dublin, Ireland and is Academic Director of the Management MSc. at Trinity Business School. Her main research lies in the field of international marketing strategy, SME and international entrepreneurial growth. She has published in international journals including International Business Review, Journal of World Business, Entrepreneurship and Regional Development, International Marketing Review; Journal of International Marketing and Journal of Small Business & Enterprise Development, among others. Natasha is also Visiting Professor of International Entrepreneurship and Marketing at Halmstad University, Sweden and is a Research Fellow at the Strategy and International Business Group, Molde University College, Norway. James A. Cunningham is Professor of Strategic Management at Newcastle Business School, Northumbria University, United Kingdom. His research intersects the fields of strategic management, innovation and entrepreneurship. His research focuses on strategy issues with respect to scientists as principal investigators, university technology transfer, academic, public sector and technology entrepreneurship, entrepreneurial universities and business failure. He has had papers published in leading international journals such as Research Policy, Small Business Economics, R&D Management, Long Range Planning, Journal of Small Business Management, Journal of Technology Transfer, Technological Forecasting and Social Change, International Marketing Management and the Journal of Rural Studies, among others. Thomas Hoholm is Associate Professor and Head of Department of Strategy and Entrepreneurship at BI Norwegian Business School. He has taught entrepreneurship and innovation at BI for the last 15 years, at graduate, post-graduate and executive levels, as well as to PhD and executive students of informatics, biotech and medicine at the University of Oslo. He is researching the management and organization of innovation, particularly related to the healthcare, energy and food sectors. His studies have been published in journals such as Human Relations, Organization Studies, Industrial Marketing Management, Journal of Business Studies, and Management Learning.