Detailansicht
Cross-Cultural Business Conference 2019
Proceedings
ISBN/EAN: 9783844066524
Umbreit-Nr.: 7244444
Sprache:
Englisch
Umfang: 356 S.
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 30.04.2019
Auflage: 1/2019
- Zusatztext
- In times of globalization and digitalization, cross-cultural and economic topics are increasingly becoming the centre of attention in a variety of fields of business and research. Therefore, it is crucial for both researchers and practitioners to continuously enhance and share their knowledge of their particular research areas and to embrace intercultural and international aspects in their everyday working lives. The research group Global Business Management at the University of Applied Sciences Upper Austria, Campus Steyr performs research activities for the study programmes Global Sales and Marketing, addressing cross-cultural topics in an innovative global business setting. The 8th Cross-Cultural Business Conference 2019 serves as a platform for research and teaching co-operations in this specific field. Therefore, the CCBC 2019 is carried out to deal with intercultural or international perspectives in: Session A: Global Business and Export Management Session B: Marketing, Sales and Service Management Session C: Higher Education Research, Teaching and Learning Session D: Innovation and Entrepreneurship Session E: Human Resource Management