Detailansicht
How to Manage Your Global Reputation
A Guide to the Dynamics of International Public Relations
ISBN/EAN: 9781349140725
Umbreit-Nr.: 9043365
Sprache:
Englisch
Umfang: ix, 172 S.
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 01.01.1998
Auflage: 1/2015
- Zusatztext
- The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
- Kurztext
- Provides a comprehensive overview to protecting and promoting your corporate reputation for the PR practitionerShows how business globalisation has changed the practice of public relationsDetails 'ten golden rules for crisis management'Examines the PR practice of 100 international companies and discusses in detail 24 international corporate case histories including British Airways, United Parcel Service, Nike, IBMThis is the only book to cover international PRProvides a six-step 'critical issues management' process
- Autorenportrait
- MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.