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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
eBook - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN/EAN: 9783319131597
Umbreit-Nr.: 9274447
Sprache:
Englisch
Umfang: 0 S., 185.85 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 29.01.2015
Auflage: 1/2015
E-Book
Format: PDF
DRM: Digitales Wasserzeichen
- Zusatztext
- <p>This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.</p><p>Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals,<i>Journal of the Academy of Marketing Science (JAMS)</i> and<i>AMS Review</i>. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.</p>