Detailansicht
Nonprofit Strategic Positioning
eBook - Decide Where to Be, Plan What to Do
ISBN/EAN: 9780471788287
Umbreit-Nr.: 3651064
Sprache:
Englisch
Umfang: 252 S., 1.78 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 20.04.2006
Auflage: 1/2006
E-Book
Format: PDF
DRM: Adobe DRM
- Zusatztext
- <i>Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do</i> is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill.<i>Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do</i> offers a fresh new way for nonprofits to meet the challenges of the 21st century.
- Autorenportrait
- <b>Thomas A. McLaughlin</b> has more than 25 years of experience as a nonprofit manager, trade association executive, and management consultant. He is nationally recognized as an expert in nonprofit mergers and alliances, strategic positioning, and financial management. He is a nonprofit management consultant with Grant Thornton in Boston, and is on the faculty of the Heller School of Social Policy and Management at Brandeis University.<br /> A frequent speaker at nonprofit-oriented events nationwide, he has been quoted in numerous industry and national publications. Tom is a monthly columnist and contributing editor for<i>The NonProfit Times</i>. He is also the author of<i>Streetsmart Financial Basics for Nonprofit Managers, 2e</i> and of<i>Nonprofit Mergers and Alliances</i>, both published by Wiley.