Detailansicht
Brand From the Inside
eBook - Eight Essentials to Emotionally Connect Your Employees to Your Business
ISBN/EAN: 9780787985233
Umbreit-Nr.: 3652026
Sprache:
Englisch
Umfang: 274 S., 1.14 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 20.03.2006
Auflage: 1/2006
E-Book
Format: PDF
DRM: Adobe DRM
- Zusatztext
- In<i>Brand from the Inside,</i> Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from<i>inside</i> the businessensuring consistent authenticity, substance, and voice<i>throughout</i> the businessany organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
- Autorenportrait
- <b>Libby Sartain</b>, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees.<p><b>Mark Schumann</b>, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.</p>