Detailansicht
Lights, Camera, Campaign!
Media, Politics, and Political Advertising, Popular Politics and Governance in America 11
ISBN/EAN: 9780820468310
Umbreit-Nr.: 6093327
Sprache:
Englisch
Umfang: 344 S.
Format in cm: 1.9 x 22.5 x 15
Einband:
kartoniertes Buch
Erschienen am 11.10.2004
Auflage: 1/2004
- Zusatztext
- Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.