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External Environmental Analysis - The U.S. Television Manufacturing Industry

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ISBN/EAN: 9783638613903
Umbreit-Nr.: 6666779

Sprache: Englisch
Umfang: 26 S., 0.55 MB
Format in cm:
Einband: Keine Angabe

Erschienen am 01.03.2007
Auflage: 1/2007


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  • Zusatztext
    • Research Paper (undergraduate) from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: A, Western Illinois University, course: Business Strategy& Policy, language: English, abstract: Introduction

The purpose of this report is to determine and identify the attractiveness of the U.S. television (TV) manufacturing industry, i.e. to analyze the opportunities and threats that a company and its industry face due to the external environment. This external environment project will therefore after defining some key terms, analyze the dominant economic characteristics, the driving forces, and the competitive environment of the U.S. television manufacturing industry. To simplify matters the analysis will be performed from the point of view of an audio and video equipment producer, who is planning on entering the television manufacturing industry.

Key Terms

For a better understanding of the report this section will provides definitions of some important key terms used in the TV industry.

 CRT: cathode ray tube, the primarily technology used for TVs
 LCD: liquid crystal display, newer technology used for flat panel TVs, called LCD TVs
 PDP: plasma display panel, relatively new technology used for flat panel TVs, called plasma TVs
 DLP: digital light processing, relatively new technology used for rear-projection TVs
 LED: light-emitting diode
 OLED: organic light-emitting diode, technology, which is commonly used in mobile phones and digital cameras but is also applicable for TVs and computer screens
 FPD: flat panel display, including amongst others LCD, PDP, DLP, and OLED
 Analog TV: encodes TV picture and sound information as an analog signal
 DTV: digital television, is a telecommunication system for broadcasting and receiving moving pictures and sound by means of digital signals [1]
 HDTV: high definition television, is a television broadcasting system with a significantly higher resolution than traditional formats [2]
  • Kurztext
    • Research Paper (undergraduate) from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: A, Western Illinois University, course: Business Strategy&Policy, 43 entries in the bibliography, language: English, abstract: IntroductionThe purpose of this report is to determine and identify the ...