Detailansicht
Transitioning to Virtual and Hybrid Events
How to Create, Adapt, and Market an Engaging Online Experience
ISBN/EAN: 9781119747178
Umbreit-Nr.: 9639020
Sprache:
Englisch
Umfang: 208 S.
Format in cm: 2 x 23.7 x 16
Einband:
gebundenes Buch
Erschienen am 26.10.2020
Auflage: 1/2020
- Zusatztext
- Creating virtual events is not as simple as moving the same content online -- learn how to immediately leverage virtual solutions for effective in-person online eventsAs the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues.Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on:* Planning, creating, and implementing a digital event* Choosing between a stream, a webcast, or a hybrid event* Evaluating different technological solutions* Producing compelling virtual content for a variety of scenarios* Effectively promoting online events* Meeting the needs of a diverse and global audienceTransitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization's continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.
- Kurztext
- Learn how to immediately leverage virtual solutions for engaging in-person online events "As business leaders, we are tasked with serving, delighting, entertaining, and educating our customers and event attendees. And that's why the material in this book is so important. It provides not only the strategic guidance necessary to embrace this massive pivot from in-person to online events, but the practical tools that are critical in order to execute flawlessly and connect with your audience in a unique and memorable way." -Kathleen Alcorn, VP of Marketing, Intrado Digital Media Creating virtual events is not as simple as moving the same content online. Providing your attendees with an incredible user experience requires you to innovate. Transitioning to Virtual and Hybrid Events explains everything you need to know about planning, creating, and implementing a winning digital event. The authors draw from their hard-earned expertise in digital media and enterprise communications to provide you with step-by-step instructions on selecting your event topics, preparing your speakers, using virtual communication tools, marketing and monetizing your event, and much more. Clear, jargon-free guidance helps you develop virtual and hybrid event strategies that drive attendance and revenue, extend the reach of your content, attract more interest in your company, and keep you connected with investors, partners, vendors, employees, and customers anywhere in the world. This must have resource is essential reading for anyone needing to create solutions to meet the virtual communication needs of any type of organization.
- Autorenportrait
- BEN CHODOR is a global leader in the world of digital media and enterprise communications with an incomparable passion for technology. He is President of Intrado Digital Media, the world's leading virtual event and streaming company. Ben was cofounder and CEO of Happtique, and Founder and CEO of Stream57, one of the first successful streaming and virtual event companies. GABRIELLA CYRANSKI works with clients to develop virtual event strategies at Intrado Digital Media and executive produces hybrid event television broadcasts that are syndicated globally. She has designed, managed, and executed physical, hybrid, and virtual event programs for over twenty years.