Detailansicht
B2B reverse auctions ' a critical evaluation
eBook
ISBN/EAN: 9783638161558
Umbreit-Nr.: 6603368
Sprache:
Englisch
Umfang: 23 S., 0.51 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 05.01.2003
Auflage: 1/2003
E-Book
Format: PDF
DRM: Nicht vorhanden
- Zusatztext
- B2B online, reverse auctions are said to revolutionize the traditional way suppliers and buyers do business. In 2001, General Electric expected to generate up to $600 million in savings by organizing their procurement through the means of online, reverse auctions. In 2000 Forrester Research estimated that B2B online, reverse auctions would reach $52 billion in revenue by the end of 2002. A benchmark study by CAPS Research stated that 1,5% of today"s purchases are made through electronic auctions. Even studies considered "conservative" believe that 10% of all procurement budgets, which total $4,1 trillion in the U.S., could be spent through reverse auctions. That would mean over $400 billion spent through reverse auctions would create savings of up $50 billion, taking into account a conservative savings rate of 12%. These savings make up 0,5% of the US-GIP. These are impressive numbers for a simple procurement tool, andthey have persisted through the end of the online hype and the decline of the new markets in 2001 and 2002. Do these numbers represent true savings, finally holding the promise of B2B e-commerce? Or do they just delude other consequences? Because the practice of online, reverse auctions came into being only recently, it is too early to ascertain long term consequences. Thus, this paper will draw a first overview of the short-term positive and negative consequences on behalf of the buyer and the supplier.
- Kurztext
- Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3 (A), European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel (Marketing Cluster), Veranstaltung: Seminar: E-Commerce Marketing, 29 Quellen im Literaturverzeichnis, Sprache: ...